Showing posts with label Soft Joie. Show all posts
Showing posts with label Soft Joie. Show all posts

Monday, May 11, 2015

W2WW News Flash - Joie store open on Newbury Street!

One of WW2W’s favorite go-to brands just opened a stand-alone last Tuesday in our backyard!  Though I was rushing to a hair appointment, I had enough time to pop in and snap a few pictures at the new Joie store, at 141 Newbury Street.  It is inviting and beautifully done.  
For those of you in the market for slides (ahem, Jennifer), these black and camel ones were cute.  
I really liked this blue Montserrat tunic top.  Over white jeans, or a suit at the beach, it’s an easy go-to piece for summer.  And they have in matching kids sizes too, a new line they’re just introducing this season.
Come here my pretty canvas and jute tote   When you’re not accompanying me to the beach on the weekends,  you will tote my laptop and shoes to work during the week.  
This picture has all my favorite colors and patterns, though I’m not sold on big florals just yet.
The first thing I looked for when I walked in was 'soft joie', which is their “comfy” line of very wearable and affordable pieces.  There was a pretty good selection - I hope they beef it up this fall.  That, and a 3-way mirror to see what’s going on in the back, and it’s all good.  Welcome to the neighborhood Joie! ~ LB
All images from Lisa Bida.

Friday, May 25, 2012

...you are tired of plain old t-shirts.

Image from madewell.com.
They beckon to you from colorful tables.  Stacks of multi-hued, solid color t-shirts.  And you are drawn in to purchase a couple. They aren't expensive and they are fresh and fun!  Right?!
Image from scottsdalefashionista.com.
I always get sucked in at J. Crew or Madewell or the Gap, only to find I have the same 'tissue', 'v-neck', 'perfect fit', 'boat neck' t-shirt right at home already.  Yes, the lighter colored ones need to be replaced annually (especially the white ones), but really, do I need anymore plain t-shirts?!

On Tuesday, I started my annual hunt-for-the-non-t-shirt-t-shirt.  It's a sport that starts in May each year, as I comb my favorite retailers for something different, fresh, easy, a little more stylish, something that I can wear JUST LIKE A T-SHIRT over shorts and cropped denim, but THAT IS NOT A PLAIN T-SHIRT.  And it might be a t-shirt, with a twist in the cut of it, the fabric, the print.  Just something that's a little unique.  (I've been hot on tunics in the recent past as my go-to, so I'm trying to circumvent that habit too.)

It's tough out there.  I went back-to-basics at Nordstrom with Amy Swartz, our fabulous personal shopper.  Here were a couple of my finds.

I started with a top that a friend had purchased and I coveted.  (I'll apply the rules of what to do when your friend has the same piece of clothing.)  This Majestic t-shirt is simply fabulous, the croc print completely fresh and I had to have it.  You can dress this up and down.  Very versatile.
Image from nordstrom.com.
Next up, a knit tank (under which I'll be wearing a white tank - the double layer looks great!) from Joie, in a fabulous color-block.  Looks great with white shorts.
Image from nordstrom.com.
This Splendid 'sweatshirt' sure feels like a sweatshirt, and will look great over orange, white, or navy shorts, with a bunch of bracelets on one arm OR a pendant necklace.  I won't be wearing this 'out', but I'll certainly be wearing it to run errands.
Image from nordstrom.com.
I had seen this 10 Crosby Derek Lam sweater online, and Amy informed me it was on sale, so I'll be expecting it soon.  Thought it would be great with a pair of black espadrilles I just picked up.  Oh, and it has 'fringe' and I'm a sucker for texture.
Image from nordstrom.com.
And finally, this Soft Joie ikat t-shirt.  Apologies to my friend (same one with the croc t-shirt) who purchased this a month ago, but it was on sale.  And I love it.  And it goes really well with these linen, skinny cargo Theory pants I picked up on Tuesday too.  I know, excuses, excuses.
Image from nordstrom.com.
That's it for round 1, and I think I did pretty well.  I'll probably hit Calypso this weekend to see what they have, and then onto the Green Tangerine in Kennebunk, Maine, as the summer kicks off in June.  Stay tuned... ~ JH